IEG Revenue and Competitors

To establish sponsorship as the fourth arm of marketing, alongside advertising, promotion and public relations. Having accomplished that goal, IEG continues to serve the sponsors, sponsees and agencies in sports, arts, entertainment, event, cause and association marketing through its products, services and advocacy. For example, each year, IEG sponsors two worldwide surveys: its survey of more than 3,000 sponsorship opportunities worldwide is in its 18th year while its survey of more than 5,000 sponsorship executives is more than a decade old. Findings from these surveys are available free to the industry and media and provide strategic information on the size and scope of the industry; spending trends; and opportunities.