Hooters of America Revenue and Competitors

Hooters of America, Inc. is the Atlanta-based operator and franchiser of over 350 Hooters locations in 43 states, Asia, Argentina, Aruba, Austria, Brazil, Canada, Chile, England, Guatemala, Mexico, Singapore, Switzerland, Taiwan and Venezuela. The privately held corporation owns 116 units. The first Hooters opened October 4, 1983, in Clearwater, Florida. During its history, the Hooters concept has undergone very little change. The current logo, uniform, menu and ambiance are all very similar to what existed in the original store. This lack of change is understandable given the tremendous success the Hooters concept has enjoyed. Hooters has continued to rank high amongst the industry's growth leaders. Hooters has proven successful in small-town America, major metropolitan areas and internationally. The casual beach-theme establishments feature '50s & '60s jukebox music, sports on television, and a menu that includes seafood, sandwiches, salads and spicy chicken wings. Hooters, system-wide, generates and averages 70% of its sales from food, 5% from merchandise, and 25% from beer and wine. Notably, Hooters does not serve liquor.