Hard Rock International Revenue and Competitors

Since its 1971 opening in London, Hard Rock Cafe has become a global phenomenon. Currently there are 108 Hard Rock Cafes in 41 countries, combining the spirit of rock music, memorabilia (valued at $32 million) from the hottest musical artists of the last 50 years, classic American food, and a commitment to widespread humanitarian causes, such as feeding New York workers in the September 11 rescue effort. At Hard Rock, music is truly the universal language. In recent years, Hard Rock has expanded its cafe boundaries by reinforcing its "music connection" through music-related products and programs such as collectible and fashionable HRC merchandise, the Hard Rock Records music label, www.hardrock.com, Hard Rock Hotels and Casinos, and Hard Rock Live music venues. Artists who have appeared at Hard Rock Live include Godsmack, Sugar Ray, the Moody Blues, Pantera, EryKah Badu, and the Go-Go's. Not only can we rock hard, we know how to throw a party. Opening celebrations for each new Hard Rock Cafe all around the world are headlined by live musical performances. So, keep your eye out as HRC continues to take music into the next millennium. As the world changes and tastes shift and twist, Hard Rock has always been at the top of the hottest trends. Still, Hard Rock Cafe remains conscious to its founding objectives: delicious food, awesome music, a high-energy atmosphere and creating a rock 'n' roll experience their guests will never forget. Hard Rock Cafe International, Inc. is a wholly owned subsidiary of London-based The Rank Group Plc (NASDAQ: RANKY).