Hallmark Cards Revenue and Competitors

As the #1 producer of warm fuzzies, Hallmark Cards is the Goliath of greeting cards. The company\'s cards are sold under brand names such as Hallmark, Shoebox, and Ambassador and can be found in more than 42,000 US retail stores (about 4,300 of these stores bear the Hallmark Gold Crown name; the majority of these stores are franchised). Hallmark also owns Binney & Smith (maker of Crayola brand crayons) and portrait studio chain The Picture People. It offers electronic greeting cards and flowers through its Web site, Hallmark.com, and produces television movies through Hallmark Entertainment and its majority-owned Crown Media unit. Members of the founding Hall family own two-thirds of Hallmark.