Guardian Financial Services Revenue and Competitors

Guardian is a famous name in financial services with a long history dating back to 1821. We're re-entering the market with a new look for a new era – one that reflects our intention to continuously rethink and reinvent protection for the better. One thing hasn't changed, and that's our belief that nothing is more precious than those we love. But, because of a lack of trust and awareness, too few people protect themselves and their families from the financial consequences of illness and death. Working with advisers, we aim to change that. We've raised £180 million in funding to design, build and run an innovative insurance challenger to protect more families in the UK. And we believe there's significant potential to grow the market with our fresh approach, based on our founding principles of creating greater trust and improving the experience for advisers. Our ambition is for every family to have protection that they truly believe in. We'll do that by disrupting the market and challenging the typical way protection works. Our brand promise is ‘Life. Made Better.' We aim to make life better for everyone. Customers' lives will be made better for knowing that they, and their dependants, have cover specially designed to never let them down. And advisers' lives will be made better for knowing that working with us will be effortless, and that our policies will help them give the very best advice. We're implementing a phased market launch during 2018. We continue to seek talented, passionate people to join our visionary and dynamic team. Please get in touch at www.guardian1821.co.uk