Grubbly Farms Revenue and Competitors

In 2015, two cousins from Georgia Tech founded Grubbly Farms, a startup in Atlanta pioneering the use of sustainable insect-based protein in pet food. Grubbly's protein of choice? Black soldier fly larvae. An exploding market expected to reach $2.57 billion globally by 2030. While these "grubs" may not sound appetizing, they are as healthy for pets as they are for the planet. For every pound of grubs harvested, 10 pounds of food waste are recycled into organic compost. 

These nutrient-rich grubs also have the power to replace conventional protein such as fishmeal, providing relief to our overfished oceans. Unlike any other company using environmentally-friendly insects as protein, Grubbly has a unique go-to-market strategy that's transforming how we feed our pets while disrupting the ag industry, and accelerating the production of grubs around the world. What kind of pets are gobbling up all of these grubs? Chickens from coast to coast are loving Grubbly pet food. Over 6% of Americans own chickens as pets, and they prioritize high quality feed and snacks. When you're eating your flock's eggs, you have higher standards for what your flock eats. With premium nutrition, highly traceable ingredients, and sustainably-grown grubs, Grubbly Farms is leading the pet chicken market back to its roots using farm-fresh insect protein and plant-based foods. Backyard chicken owners will also be the leaders and pioneers of a more sustainable protein for all pets. In fact, dogs and cats are drawn to the naturally sweet, peanut-like smell of grubs, generating demand for Grubbly pet food for companion pets too. As the Grubbly brand continues to blossom, we can keep our pets happily nourished while helping our planet thrive.