Fido Revenue and Competitors

Fido analyzes the information content of digital footprint to score customers and predict credit risk. The growth of the Internet leaves a trace of simple, easily accessible information about every user – a trace that we label “digital footprint”. Even without writing text about oneself, uploading financial information, or providing friendship or social network data, the simple act of accessing or registering on a webpage leaves valuable information. Fido is used to boost financial inclusion to parts of the population that lack access to services in the formal financial sector, especially among young adults. The use of digital footprint helps to overcome information asymmetries between lenders and borrowers when standard credit bureau information is not available.