Don Moore Auto Mall Revenue and Competitors

Since 1919 the Don Moore Automotive Team has been a leader in automotive innovation in the Tri-State. What began as a single franchise dealership at the dawn of a new era in transportation has exploded to include an all-star line up of vehicles representing over 75% of the total vehicles sold in the U.S. today! In August 1919 three brothers; Percy, Kelly and Harry Short decided to venture into the newly developing Automobile industry and formed Short Brothers Motor Company. In January 1920 they signed a contract with Chevrolet Motor Company to sell Chevrolet Vehicles. On February 2, 1920 they received their first Chevrolet Automobile for sale. They went on to sell the first enclosed automobile in Western Kentucky. That vehicle was sold to the minister at Settle Memorial United Methodist Church, the late reverend Carl Gregory. That year they sold 24 new vehicles. Skip ahead a couple decades to when the Auto Mall was born. In 1986, Don Moore III agreed to purchase Sturgeon Pontiac – Nissan. In 1993 Don Moore purchased Van Slyke Toyota, which included a new location on Frederica Street and the Don Moore Auto Mall was established. In June of 1996 Don purchased Feldhaus Oldsmobile-Honda. Don Moore Honda, Nissan and Toyota make up the Don Moore Auto Mall. Today Don Moore III, and his brothers John Moore and David Moore operate 5 dealerships and 13 franchises. The Moore Automotive group is a four generation family business that has continued its growth for over 94 years.