DGK Revenue and Competitors

Started in 2002, DGK is a tribute to people who come from less advantaged backgrounds. The acronym which stands for Dirty Ghetto Kids was what other skaters at Philadelphia's Love Park called the original DGK crew because they were from the wrong side of the tracks. They took the name and branded themselves with it, not knowing that one day it would turn into a global line available everywhere from the most core skate shops to the most elite boutiques. It represents turning a negative into a positive and making something out of nothing against all odds. DGK's graphics and apparel make bold statements that differentiates the brand from everything else out there, which is why it's developed a cult following both in and out of skateboarding.