City Pulse Revenue and Competitors

What is City Pulse? The purpose of City Pulse is to provide a weekly journal (20,000+ distributed every Wednesday to over 450 locations) of news and opinion on civil, social, and political issues as well as arts and entertainment in the Greater Lansing area supported by advertisers at rates that are affordable to a wide range of businesses and organizations. City Pulse is a resource that bonds the community through keeping them informed of news: local, political, economic, social, arts, entertainment, local food, events, classified listings and other evolving services. Who reads City Pulse? City Pulse has nestled into a niche in the Greater Lansing area that caters to a broad readership demographic. They tend to be affluent, educated, socially active *An April 2008 readership survey found the following. One in four of our readers are ages 21-34 (26%) Over half of our readers are ages 45-60+ (57%) A majority of them are college educated (81%) Most importantly, they’re loyal. Picking up CP on a regular basis (63% weekly, 21% bi-weekly or more) Where do they pick it up? In more than 450 high traffic distribution locations every Wednesday in the Tri-County area including: Meijer, Kroger, Biggby Coffee (our local ‘Starbucks’), Michigan State University Federal Credit Unions, many local restaurant lobbies, outdoor news boxes and kiosks. 90-95% are picked up every week – Our Publisher does not like to recycle his money. Distribution is increased when the pick up rate exceeds 95%. Distribution has grown 50% in the past 18 months. Why City Pulse? With the ever-shrinking content of the local daily paper, more people are looking to City Pulse to deliver local news and entertainment content weekly. This fact has also moved a bit of the advertising market over to City Pulse, providing more space for local content. You can obtain digital versions of past issues here: http://npaper-wehaa.com/citypulse#issues