Capital Preferences Revenue and Competitors

Capital Preferences is a decision science and financial technology company co-founded in California by Shachar Kariv, Chair of the Economics Department at the University of California Berkeley and Bernard Del Rey, financial industry veteran, entrepreneur and innovator. The mission of the firm is to help consumers better understand their behavioural profile and reach higher levels of well being through better decisions. Our vision is a world where financial well being is achieved by everyone and aided by smart, scientific, pro-consumer technology and value add advice. TrueProfile LTD is a subsidiary of Capital Preferences focused on applying revealed preferences technologies to financial advice. The firm also has active R&D work in the field of micro-lending and human capital management.