California Pizza Kitchen Revenue and Competitors

On March 27, 1985, attorneys Rick Rosenfield and Larry Flax traded in the courtroom for the dining room. Having always wanted to get into the restaurant business, they pitched their legal pads to serve hearth-baked pizzas. They introduced flavors and tastes from around the world, from Thai to Jamaican Jerk...all on a pizza. All of our innovative pizzas are creatively designed on a delicious crust, and hearth-baked to perfection. Also served are creative salads, made-to-order pastas, soups, sandwiches, appetizers and desserts, including favorites like our Chicken and Shrimp Jambalaya, BBQ Chicken Chopped Salad, Singapore Shrimp Rolls and Key Lime Pie. Now, California Pizza Kitchen (CPK) is a leader in authentic California-style cuisine with a recognized consumer brand and an established, loyal customer base. There are currently more than 180 CPK's in 27 states and five foreign countries. CPK's strong brand awareness has been developed primarily through full service restaurants and through the expansion of our high quality fast-casual, CPK/ASAP concept. The CPK/ASAP restaurants are significantly smaller than our full service restaurants and offer a limited selection of only the most popular pizzas, salads, sandwiches and appetizers. In addition, Rick Rosenfield and Larry Flax opened the newest concept in the CPK family, LA Food Show, in June 2003 in Manhattan Beach, Calif. California Pizza kitchen also has a strategic alliance with Kraft Pizza Company, a subsidiary of Kraft Foods Inc., to distribute a line of premium frozen pizzas through supermarkets and other retail outlets.