Cal Poly Rose Float Revenue and Competitors

Cal Poly Rose Float is a joint effort between Cal Poly Pomona and Cal Poly San Luis Obispo universities to enter a student-built float in the annual Pasadena Tournament of Roses Association’s Rose Parade. Both Cal Poly Pomona and Cal Poly San Luis Obispo are the two designated Polytechnic universities within the 23-campus California State University System (the largest four-year public university system in the U.S.). Since 1949, Cal Poly Rose Float has continuously designed, built, financed, and decorated the float-entry in the annual Parade. Over the last 72 years, Cal Poly Rose Float has been awarded a total of 60 awards/trophies (about 83% of all participating years). More importantly, Cal Poly Rose Float has been a tremendous leader in the introduction of new technology to the Parade. This includes the first use of: hydraulics for animation in 1968, computer-controlled animation in 1978, fiber optics in 1982, animated decorations in 2014, and color-changing floral effect in 2017. This program is one of the longest consecutive running self-built entries in the parade, as well as the only "student self-built" float designed and constructed entirely by students year-round on two campuses. They compete against professional float builders who manufacture entries for sponsors, many of them with development budgets approaching $1 million. This tradition continues today and marks the partnership between the two campuses.