CJRW Revenue and Competitors

Cranford Johnson Robinson Woods (CJRW), one of the Southwest's largest full-service marketing and communications firms, is expanding into Texas with the acquisition of Marcantel Crouch LeBlanc (MCL), a branding and public relations specialty group based in Dallas. MCL will now be known as CJRW Dallas. "CJRW and MCL have enjoyed working in partnership on a number of projects during the past year," said David Martin, CJRW's Chief Executive Officer "Now, through this acquisition, both agencies can further expand all of our capabilities for all of our clients, including the addition of tremendous branding experience and greater access to the Texas market for the clients we currently serve. We've long been the largest agency in the Southwest region outside of Texas. Now we will have an opportunity to serve the Texas market in the same manner we have served Arkansas for the last 45 years." Last year CJRW acquired Jones Productions providing clients with direct access to state-of-the-art video, film, and digital media. CJRW is one of the few agencies in the region that offers these services. In addition, the agency recently launched a diversity marketing practice that provides clients with multi-cultural resources to target specific audiences such as Hispanic and African-American markets. The principals of MCL - Tom Marcantel, Julie Crouch and Richard LeBlanc - agree that by joining CJRW they are now better positioned to provide clients a broader range of services. "Partnering with CJRW is a great fit for our clients," said Crouch, who previously worked in CJRW's Little Rock office. "Other agencies claim to be full-service firms while CJRW is truly full-service. With in-house video production services, diversity marketing expertise and one of the region's largest print publication capabilities, we can more efficiently service clients in the Dallas/Ft. Worth market like never before." This move is CJRW's first acquisition outside of Arkansas. The agency currently ranks 17th in the Southwest in Ad Week's most recent rankings with CJRW being the largest agency in the region outside of Texas. The agency is a recognized leader in advertising, creative media, public relations, public affairs, point-of-purchase marketing, interactive communications, broadcast production and media planning/placement. CJRW has specialized expertise in the following industry categories - food, tourism, banking, hotels, education, real estate development, retail and grassroots marketing. Founded in 1961, CJRW is headquartered in Little Rock, Arkansas, with offices in Northwest Arkansas (Springdale, AR) and now in Dallas. The agency also owns Jones Productions, one of the region's leading film and video commercial production facilities. The agency has more than 100 employees and an estimated $80 million in capitalized billings.