CJK Revenue and Competitors

Now in its fourth generation of management - and more than a billion printed pages later - CJK has produced books, catalogs, directories, manuals, magazines and other materials for clients around the world. From its humble beginnings as a small print shop, CJK has grown into a company that today offers a full compliment of web presses, state-of-the-art sheet-fed press capabilities, cutting edge electronic prepress, digital proofing devices, and a complete in-house binding facility (the largest in the Midwest) that offers every possible binding option and a unique problem-solving approach. "Over the years, printing technology has changed, but our brand has maintained the same quality and craftsmanship," Krehbiel says. "Our new name and tagline signifies how the same craftsmanship and quality can continually evolve to the printing and production of many different products." To develop better communication with their customers, enhance their identity, and to cultivate new customers, the company underwent an appraisal of its history, core values, strengths, and goals. The result of the process is the new CJK, and a path the company will take in the years to come. "We realized that the core of our business is genuine, our character that is reflected by our business community is communicative, and our identity is craftsmanship. CJK will conduct business by those values." Even though the company is considered a mid-size printer, CJK competes with book printing heavyweights because it offers complete in-house printing and binding capabilities and advanced press technology. "Part of our success as a printer in our class is our ability to stay on the leading edge of technology, especially because we are not afraid to buy new equipment. It's a reason why companies and publishers from all over the world trust us with their printing needs," Krehbiel says. While CJK's facility is headquartered in Cincinnati, a large percentage of its clients - and a CJK sales force to serve them - are located around the country. Publishers and companies like McGraw Hill, Harper Collins, National Underwriter Company, John Wiley & Sons, Pearson and Random House have trusted CJK with their printing needs. Recently CJK has evolved into printing highly technical trade publications for the computer software industry, game books, specialized booklets for Monster.com, as well as high-end magazines for cities like San Jose, California. "We are thoroughly focused on providing consistent quality for our customers by listening carefully and responding quickly," Krehbiel says. "The new CJK is expanding on the fact that we are known as a trusted brand in the industry. It will allow us to market our capabilities fully to new target industries and develop a new client base." Attendees of Book Tech 2004, the largest book technology trade show in the U.S., will be the first to see CJK's new look when it is unveiled at the show. "We've updated CJK's logo and colors to more accurately represent who we are and what we do," Krehbiel says. "Our new logo evokes the dynamic spirit of CJK. The type treatment implies history and heritage. The flowing graphical elements represent motion, action and forward thinking, as well as alluding to multiple sheets of paper being bound in a single document." According to Krehbiel, the new look will be a total, across-the-board visual upgrade that will appear on boxes, shipping containers, sales and collateral materials, trucks and a new CJK website that will be launched in May 2005. "We're hoping that as people experience our new logo and identity, they will see the future of the company begin to take shape," Krehbiel says. CJK is the new name of The C.J. Krehbiel Company, a full-service printing company that offers a full compliment of web presses, state-of-the-art sheet-fed press capabilities, cutting-edge electronic prepress, digital proofing devices, and a complete in-house binding facility. Now in its 132nd year of business and in its 4th generation of management, CJK has 170 employees and a 200,000 square foot facility. CJK prints books, catalogs, directories, manuals, magazines, and other materials for clients around the world.