Blue Illusion Revenue and Competitors

‘Personal Curators of Style' in a French inspired boutique. Launched over 15 years ago, Blue Illusion is a highly successful retail concept. Based upon the three fundamental pillars of Fashion, Lifestyle & Community, Blue Illusion has emerged as an important player in the retail environment and has established an enviable market position. Blue Illusion is committed to maintain its charming formula of a local boutique feel. This approach is key to the innovation of the brand which ensures Blue Illusion consistently stands apart with 120 boutiques in Australia, NZ, USA and MYER concessions. Driving change is integral to Blue Illusion. On going partnerships with charities including World Vision, National Breast Cancer Foundation, Dress for Success and Red Cross Australia are the foundation to the brand’s vision for success. Blue Illusion has donated in excess of $500k annually. Our Brand VALUES As Blue Illusionists, we commit to living by the Blue Illusion values: We love our Customers - We give every customer an outstanding personalised experience in every boutique, every time. We connect strongly with our Community and environment! - We act in meaningful ways to create a positive social impact and give back to others. Together, we care about making the world a better place. Our Relationships are respectful and honest - Like family, we recognise each other's contribution by sharing and celebrating our successes. We are eager to Learn - Our desire is to constantly maximise our full potential, both personally and professionally, allowing us to embrace change and practise constant and never-ending improvement. Women's fashion, shoes, accessories & homewares, Women's apparel