BlueZoo Revenue and Competitors

BlueZoo technology delivers footfall and location analytics services. We passively collect Wi-Fi probes from mobile phones to measure the number of visitors, visits, unique visitors, recurring visitors, and multiple other metrics. Unlike many other location analytics firms, we deliver these services while preserving consumer privacy. We do not collect any information about consumers other than the presence of their mobile phones, not even their mobile phone numbers. Our software is cloud-based, running in server farms around the world. We design and distribute Wi-Fi sensors that our customers locate where they want to measure visitors and visits. Our mission is to help companies better manage their businesses without compromising consumer privacy. BlueZoo technology development includes radio systems management, firmware development, cloud computing, stochastic analytics, and data visualization. While the company provides user-facing applications, including web dashboards and mobile applications, our core expertise is in the development of scalable data analytics systems. BlueZoo delivers its location analytics technology in two product lines: BlueFox and Party Squasher. Both products benefit from the same core architecture, but one delivers more advanced analytics and is suitable to a broader set of industries, than the other. Party Squasher (partysquasher.com) delivers solutions for managers of short-term rental properties, like those marketed through Airbnb and VRBO. BlueFox (bluefox.io) delivers solutions for the retail, hospitality, real estate, and out-of-home advertising industries. The series of five BlueFox products delivers more advanced metrics, have more sophisticated mechanisms for calibration, offer web dashboards, and support for third-party analytics tools. Our customers range from small-and-medium businesses to Fortune-500 organizations.