Better Collective Revenue and Competitors

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Copenhagen, Denmark



Total Funding



Estimated Revenue & Valuation

  • Better Collective's estimated annual revenue is currently $162.3M per year.(i)
  • Better Collective's estimated revenue per employee is $196,000

Employee Data

  • Better Collective has 828 Employees.(i)
  • Better Collective grew their employee count by 21% last year.
Competitor NameRevenueNumber of EmployeesEmployee GrowthTotal FundingValuation
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Better Collective's vision is to empower iGamers through transparency and technologythis is what has made us the world's leading developer of digital platforms for betting tips, bookmaker information, and iGaming communities. Better Collective's business model is built on the affiliate marketing model. Founded in 2004, Better Collective powers a range of iGaming sites and products, including the world's biggest social network for sports betting,, which generates more than 125,000 new betting tips per month. The social tipping product brings together and analyses the opinions of over 450,000 users worldwide across 40 different sports. In 2015, was named Best Affiliate at the prestigious EGR Operator Awards. In 2016, Better Collective launched SmartBets, the world's first customisable odds comparison site, offering in-depth team and match pages for complete overview, in-play odds and full transparency on bookmaker payouts. Better Collective is an internationally minded company, with offices in 5 different countries, and a portfolio that includes more than 2,000+ websites and products across 30+ languages. This includes DiscoverSlots, the platform that helps users find slots tailored to them, CasinoVerdiener, the go-to place for German speaking casino players, and bettingexpert LIVE, the world's first in-play tipping app.



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Better Collective News

2022-04-13 - Better Collective acquires esports content site Futbin for €105m

Better Collective has acquired Futbin, a series of esports brands focused on the FIFA series of football games, for €105m.

2022-04-13 - Better Collective Secures Futbin Esports Site for $113M

Better Collective is making a quick move-in esports, acquiring the Futbin platform that focuses on video gaming and esports assets linked to...

2022-04-13 - Better Collective acquires FUTBIN and related domains for €105m

Sports betting media group Better Collective has announced the acquisition of FIFA community platform FUTBIN and its related assets for up...

2021-01-18 - Better Collective Further Invest DKK 17M in Mindway AI; Increases Ownership To 90%

Better Collective (Nasdaq Stockholm: BETCO) increased its ownership in Mindway AI, a company that specializes in software solutions for identifying, preventing and intervening in at-risk and problem gambling, to 90% of the shares. As of January 1st 2021, Better Collective has exercised its opti ...

2020-11-06 - Better Collective Acquires Atemi Group, For Up To £40M

Better Collective (Nasdaq Stockholm: BETCO), a Copenhagen, Denmark-based sports betting media group, recently completed the acquisition of Atemi Group, an iGaming lead generation company, for up to £40m. In details, the purchase price of the deal is approximately £40m, of which: £32.5m is paid ...

Company NameRevenueNumber of EmployeesEmployee GrowthTotal Funding