Benshaw Revenue and Competitors

Founded in 1983, Benshaw produces solid state reduced voltage electronic motors controls, which it sells under its own name and also through OEMs who incorporate the company's product. With a staff of 250 and annual sales of $40 million, the company sells products through a field sales force that services 20 territories, calling upon a variety of distributors and resellers. Benshaw began working with Accpac about four years ago and its eTransact two years later, launching its online store in September 2002. "It gives us a lot of visibility," says Dave Richey, Benshaw's information systems manager. Benshaw encourages use of the Web store, giving customers discounts to order on line because of the savings that the company realizes in processing those orders. "The sales department doesn't touch the orders," notes Richey. Orders are sent directly to the warehouse where "we have a pretty lean staff," he continues. Accpac's eTransact can automatically assign the order to a particular location. Customers can also define which shipping carrier they wish to use. The installation took about three and a half months. The need for new systems was minimal: The company purchased a new server and required some changes to the operating system. It also bought consulting services from Accpac. Richey says the cost was about $50,000 to $55,000 for the Accpac eTransact system and the installation services, $10,000 for the server and another $10,000 for SQL server.