BTRG Revenue and Competitors

BTRG was formed in 1986 and quickly became a regular name within the ERP marketplace after managing a beta implementation of General Ledger. Our founders became references for major new accounts as applications such as PeopleSoft gained traction in the early 1990\'s. BTRG was recommended to many early customers because of our knowledge of the applications and our technical skills. These early customers included NASD/Nasdaq, Allmerica, PRC, Independence Blue Cross and NBC. Throughout the mid-1990s ERP vendors continued to introduce BTRG to their customers and at the same time, BTRG began promoting a low-risk implementation methodology based on prototyping the business configuration before implementing. As the product line matured, we discouraged our customers from customizing the software and encouraged adopting the delivered \"best practice\" model within the software. This often controversial approach meant that customers could implement the software faster and at lower cost, if they could change their business to suit the software. In the late 1990\'s Business Process Re-engineering became a common component of the typical ERP implementation. By 2000, the driver for software investments shifted from Y2K fears to ROI. By this time, ERP vendors also shifted from a software centric approach to a consulting centric approach as licensing revenue capped off. But customers continued to demand objectivity in evaluating their investments. Many fortune 1000 companies realized their rush to new systems in the late 1990s, simply resulted in converting their old data and business process. BTRG responded by demonstrating how companies can realize the full potential of their software investment, leverage eCommerce and the internet and change the culture and work habits of their staff. We responded with new service bundles, new products for managing change and new partners with high-tech training solutions. Today, our services are still leading edge in a market place where traditional programming and implementation skills are a commodity. BTRG continues to differentiate our services by focusing on methods that bring higher value to our customer, no matter what business application software they use. Our services are also unique as we have packaged specific niche solutions and we have a strong value proposition for mid-market customers who demand top-tier expertise at a reasonable price.