BMW Performance Center Revenue and Competitors

The BMW Performance Center is where adrenaline aficionados come to learn to drive potent BMWs on the edge of physics. With two great locations – one in Spartanburg, SC across from the only BMW Plant in the US and the other in Thermal, CA, right outside beautiful Palm Springs – each BMW Performance Center is equipped with a private racetrack where students and guests can take the wheel of the Ultimate Driving Machine® and power it to the limit under the supervision of the best BMW-Certified professional instructors in the business. A group event at the BMW Performance Center is not just another day at the office. It’s a unique and exceptional occasion to build morale, enthusiasm and enhance team spirit. Sure to energize employees, associates and even customers, a visit to the BMW Performance Center delivers everything needed to organize memorable, custom group outings that put everyone in the driver’s seat. Each facility has large-capacity conference rooms, cafés, WIFI, and catering services serving gourmet food designed and prepared by executive chefs. And, of course, there are the tracks where all group members will experience the pulse-pounding excitement you can only get by launching a power-packed BMW at speed through hairpin turns and long straightaways. Individual classes include One and Two-Day M Schools, during which students learn the dynamics of driving. Lessons go over skills like cornering, finding the proper line, and hard braking. And they incorporate plenty of seat time and drive time for optimum excitement. In addition, our Car Control Schools are the perfect classes to make a more confident and experienced driver. Each BMW Performance Center facility is ready and prepared to host corporate groups looking for effective team-building experiences, or individual students who want to take their driving skills to the next level. And BMW ownership is never a pre-requisite for participation in any of our programs. Book your spot today at 1-888-345-4BMW.