BandB Trends Group Revenue and Competitors

Daga, founded in 1921, is a specialist in heating pads, electric blankets and overblankets, and the only domestic manufacturer in making flexible heating products. The acquisition by B&B Trends in 2014 reinforces our commitment to technological development and innovation. Following our aim to continue to provide elements that improve the health and well-being at home, in 2016 we consolidated our offer comfort and personal care with three new product families: health, beauty and wellness. In addition, we jump into the world of Internet of things to connect new generations who demand products that offer improved smart and simple solutions to everyday products. Di4 was born in 1998 as a reference in the world of steam. "Enjoy Di4, enjoy your free time." has been our feeling since then. Italian technology and design that marked a before and after in household chores. Our philosophy is constant evolution. Experience and research applied to new technologies, with a differential design in a line of products focused in power, durability and efficiency. Incorporated in B&B Trends in 2017, the strategy is centered on new consumers looking for innovative and efficient products, while being faithful to the values that have identified our brand since its beginnings.