Aux Merveilleux de Fred Revenue and Competitors

Aux Merveilleux de Fred is an artisan French pastry brand specializing in meringue pastry & brioches A traditional recipe of the French pastry landscape, Le Merveilleux (The Marvelous) has been re-invented by Chef Fred Vaucamps in 1982. His Merveilleux are a suite of surprisingly aerial meringues coated with whipped cream and chocolate flakes. The taste and lightness achieved by Chef Vaucamps’ carefully protected recipe have granted his Merveilleux popularity in Europe and beyond. Fred’s 25+ stores, with their décor inspired by the 18th century French Directoire style, have become a gourmet destination. The Merveilleux come in a variety of sizes and flavors and offer a nutritional profile that is unique in the world of pastry: low calories and gluten-free. Fred's Merveilleux and Brioches can be tasted in NYC, Paris, London, Geneva, Brussels, Berlin and other regional cities. Fred and his Merveilleux have been described as: - "5 of the Best Paris Pastries", The Wall Street Journal - "A genial but exacting man", The New York Times - "Best of the year, a must on every table", Elle Magazine - "Best Paris Pastry Chef 2015", Pudlo Paris food guide