Anzu.io Revenue and Competitors

Anzu.io is the world's most advanced in-game advertising solution. Operating across mobile, PC, and console platforms, Anzu blends real-world brand ads directly into video games, esports tournaments, and live streams. Anzu's revolutionary platform opens up colossal new audiences for brands in unprecedented creative ways. The technology simultaneously empowers game developers and game publishers to introduce sustainable revenue streams that preserve the gamer experience while maintaining full control over gaming environments. Anzu, which operates across all geos and game genres, partners with global advertisers such as Pepsi, Vodafone, and Samsung, and game studios such as Ubisoft and Nacon. The only solution of its kind to bring real-time analytics and existing digital industry standards in-game, Anzu's patented, adaptive technology features blended, yet highly viewable IAB-compliant ad formats. Anzu's full suite of one-of-a-kind AdTech integrations includes ad viewability in collaboration with Comscore, brand lift measurement in collaboration with Kantar and Nielsen, as well as audience verification, data enrichment, and fraud detection. Backed by BITKRAFT Esports Ventures, WPP, and Axel Springer Digital Ventures, Anzu makes advertising in games better: better for brands, better for game developers, and better for gamers.