Anthony's Coal Fired Pizza Revenue and Competitors

Growing up on Long Island in a traditional Italian family, Anthony’s passion for great food started at a very young age. His father, Anthony Sr., worked in restaurants throughout his life and was inspired by his wife and mother, both excellent cooks, to open a restaurant. That dream became a reality when the family moved to South Florida in 1982 and father and son debuted Anthony’s Runway 84, a full-service Italian restaurant and lounge near the Fort Lauderdale airport featuring a broad menu of classic home-style favorites. It soon became a South Florida landmark, attracting a loyal following of customers, celebrities and tourists. More than three decades later, Anthony’s Runway 84 remains one of the area’s most celebrated and popular restaurants. In 2002, Anthony unveiled a new concept that introduced the taste of coal oven pizza to South Floridians. He believed there was a great opportunity to create pizza that rivaled the ones he enjoyed growing up in New York. Anthony’s Coal Fired Pizza now has locations throughout Florida, Delaware, New Jersey, New York, Pennsylvania and Massachusetts – all company owned. Anthony attributes the success to a combination of top-quality ingredients, a simple, consistent menu, authentic, coal ovens and a staff that treats guests like “family.” “We cook our pizzas in an 800-degree oven that provides a ‘well-done’ flavor that has become our trademark,” Anthony says. The popularity of this unique pizza, which takes only four minutes to cook, and the restaurants’ classic, casual ambiance has helped Anthony’s Coal Fired Pizza build an almost cult-like following. With a focus on fresh ingredients and authentic recipes, Anthony’s signature menu includes traditional and specialty pizzas with dough made daily and stretched to order; fresh coal-oven-roasted chicken wings; large homemade meatballs from a recipe passed down by Anthony’s grandmother; a classic Italian salad with original dressing; and Eggplant Marino (named for Restaurant Partner and NFL Hall of Fame Legend Dan Marino). Anthony has always stressed quality. As additional restaurants open, he closely monitors their products and service to ensure consistency. Anthony often compares the restaurant industry to sports, pointing out an athlete could be cheered by the fans one game, then booed the next.