American Heart Association Revenue and Competitors

The AHA completed significant internal changes between 1980 and 1986, allowing it to reach the public with a louder, clearer voice. During the next eight years, the association became a much more visible champion of public health. The AHA also developed guidelines for the nation's healthcare system and supported the federal government's attempt to improve access to healthcare. At the same time, the AHA continued to strengthen its internal programs and its internal management. The association revised its mission statement and focused its planning in three areas: cardiovascular science, cardiovascular education and community programs, and fund raising efforts. Achievements included stricter research standards, new healthcare site modules, and development of several new cookbooks. Large gifts allowed the AHA to support new research projects, move all scientific staff into one building, and sponsor creative professional education programs. Efforts to include more women and minorities in the leadership ranks began to pay off by the late 1980s, resulting in more efforts to understand the effects of heart disease and stroke on women and minorities. Despite strong opposition from the tobacco industry, the American Heart Association continued to be an advocate for the American public, especially children.