AlphaImpactRx Revenue and Competitors

Founded in October of 2000, the Impact Network is the source of an unprecedented intelligence capability for tracking the promotional initiatives of the pharmaceutical industry in real-time and measuring their effectiveness by linking this activity to the prescribing behavior of physicians. Based in Mount Laurel, New Jersey, ImpactRx is the nation’s first Promotion Research Organization (PRO) for the pharmaceutical industry. It is a private company with investment financing provided by Mediphase Venture Partners (www.mediphaseventure.com) and Oxford Bioscience Partners (www.oxbio.com). With a proprietary network currently comprised the nation’s highest-prescribing physicians, ImpactRx is the sole source of physician level data that directly links the impact of physician promotion on prescribing behavior. This new generation of market intelligence provides pharmaceutical companies with the decision support needed to make important strategic choices about the mix, timing and degree of promotional efforts.