Academy of Ancient Music Revenue and Competitors

"The ultimate raspberry to anyone who says baroque music is predictable" - that's how The Independent on Sunday described us recently. But AAM fans have been expecting the unexpected for nearly half a century. Back in 1973, most orchestras played old music in a modern style. Centuries of change had eroded the sound-worlds known to Bach, Handel, Haydn and Mozart: the instruments were different; the pitch was different; the number of players was different; the very essence and spirit of performances was different. But change was in the air. Wouldn't it be great, people asked, if we could turn the clock back; if we could find out more about composers' original intentions and get closer to the style in which music was originally performed? This was the spirit in which Christopher Hogwood founded the AAM. It was revolutionary. Centuries of convention were cut away as baroque and classical masterworks were heard anew. Music lovers worldwide were electrified. Ancient music got a thrilling new lease of life. 300 CDs later, after performances on every continent except Antarctica and under the leadership of our current Music Director Richard Egarr, we're as passionate as we've ever been about breathing new life into the music we perform. Most recently, we've thrilled concertgoers with performances on four continents; and our latest CDs have won three of the biggest prizes in classical music: the MIDEM, Gramophone and Edison awards.