AAT Kings Tours Revenue and Competitors

The Pyke family pioneered coach travel in Australia back in the 1920s in a time when only the relatively well-off could afford cars. Offering an innovative drive yourself car-hire service, they gave the explorer spirit to the masses and opened up Sydney’s beautiful surroundings like never before. Before long this self-drive service expanded to include the very first guided sightseeing tours with drivers. And in the 30s, despite high unemployment, Colonel Pyke was able to expand to include tours to Katoomba and Jenolan Caves in 7-seater ‘tour’ cars. The demand for these tours was so high that in 1935 the very first ‘coaches’ were introduced, raising passenger capacity to a whopping 14!