AARP Revenue and Competitors

AARP is gearing up for the geezer boom. Open to anyone age 50 or older (dues are $12.50 per year), the not-for-profit organization is the largest organization of older adults in the US with more than 35 million members and is also the largest lobbyist for the elderly (it spends about $57 million on lobbying and related activities). On a mission to enhance the quality of life for older Americans, AARP is active in four areas: information and education, community service, advocacy, and member services. It also publishes the monthly "AARP Bulletin" and has combined its bimonthly "Modern Maturity" and "My Generation" magazines into a single publication, "AARP The Magazine".