10 Top Clay Competitors for B2B data in 2025 (Alternatives that Work!)

Clay not quite hitting the mark for your team? We get it. Here are 10 solid alternatives that might be exactly what you’re looking for.

Look, Clay does some things really well—especially when it comes to managing relationships and AI-powered insights. But let’s be honest: if you’re trying to scale B2B sales or need rock-solid lead intelligence, you might find yourself wanting more.

We’ve been there. So we put together this list of Clay alternatives based on what actually matters: accurate data, platforms that don’t make you want to pull your hair out, and features that help you close deals faster.

Whether you’re running sales, marketing ops, or trying to make sense of your revenue funnel, this one’s for you.

Table of Contents

• 1. Lead411
• 2. Apollo.io
• 3. Clearbit
• 4. Cognism
• 5. People Data Labs (PDL)
• 6. ZoomInfo
• 7. Lusha
• 8. SalesIntel
• 9. Kaspr
• 10. Hunter.io
• Final Thoughts

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🥇 1. Lead411

Perfect if: You need data you can actually trust and don’t want to worry about hitting limits

Here’s the thing about Lead411—they’ve figured out what most other platforms are still struggling with. Real-time verification that actually works, intent signals that make sense, and no sneaky usage caps that surprise you at the end of the month.

• What makes it shine: Verified emails and phone numbers, growth intent data, integrations that don’t break, unlimited usage that’s actually unlimited
• Why teams love it: Faster ROI than the big names, scales with your growth, no more guessing if contact info is good
• Check it out: www.lead411.com

2. Apollo.io

Perfect if: You’re bootstrapping and need to get prospecting fast

Apollo gets you up and running quickly without breaking the bank. Sure, the data accuracy can be hit-or-miss, and you’ll bump into daily limits, but for early-stage teams who need to move fast, it’s hard to beat the price point.

• What works: Email sequences, decent Chrome extension, plays nice with most CRMs
• Keep in mind: Those daily limits add up, and you’ll spend time cleaning up contact data

3. Clearbit

Perfect if: You’re more focused on enriching inbound leads than outbound prospecting

Clearbit really shines when someone’s already on your website or filling out forms. It’s like having a research assistant that instantly tells you everything about your visitors. Marketing teams especially love what it can do for personalization.

• What works: Real-time website enrichment, solid company data, integrates beautifully with HubSpot and Segment
• Keep in mind: Not really built for cold outreach like Clay or Lead411

4. Cognism

Perfect if: You’re selling in Europe and compliance is non-negotiable

If GDPR keeps you up at night, Cognism gets it. They’ve built their whole platform around staying compliant while still giving you access to quality B2B data. Plus, they really know the European market.

• What works: GDPR-compliant phone and email data, buyer intent that’s relevant, Diamond Data verification
• Keep in mind: Pricing reflects the premium positioning, and they’re strongest in UK/EU markets

5. People Data Labs (PDL)

Perfect if: You’re building something custom and need data via API

PDL is what’s powering a lot of the tools you probably already use. If you’ve got developers on your team and want to build data enrichment directly into your own platform, this is your best bet.

• What works: Massive dataset, flexible API, handles bulk enrichment like a champ
• Keep in mind: This isn’t plug-and-play—you’ll need technical resources to make it work

6. ZoomInfo

Perfect if: You’re enterprise-scale and budget isn’t your biggest concern

ZoomInfo is the old guard—they’ve been around forever and have the dataset to prove it. Deep integrations, advanced filtering, the works. But you’ll pay for it, and honestly, a lot of teams find better ROI elsewhere.

• What works: Advanced search filters, massive data coverage, buyer intent signals
• Keep in mind: Expensive annual commitments, can be overkill for smaller teams, data freshness varies

7. Lusha

Perfect if: You need a simple Chrome extension that just works

Lusha keeps it simple—pop open their Chrome extension, find contact info, done. It’s not trying to be everything to everyone, which is honestly refreshing. Great for smaller teams who don’t need all the bells and whistles.

• What works: Super clean Chrome extension, fast contact discovery, straightforward interface
• Keep in mind: Credit-based pricing adds up, limited beyond basic contact info

8. SalesIntel

Perfect if: You want humans double-checking your data

SalesIntel has actual people verifying contact information, which is pretty cool in a world of automated everything. If data accuracy is make-or-break for your team, the human verification is worth considering.

• What works: Human-verified contacts, solid technographics, relevant intent signals
• Keep in mind: Interface feels a bit dated compared to newer platforms

9. Kaspr

Perfect if: LinkedIn is your primary hunting ground

Kaspr has figured out LinkedIn data extraction really well, especially for European teams dealing with GDPR. If most of your prospecting happens on LinkedIn, it’s worth a look, however companies like Apollo have been banned from scraping Linkedin, so this could happen to companies like Kaspr, so just take caution.

• What works: Solid LinkedIn integration, good phone and email extraction, GDPR-friendly
• Keep in mind: Smaller database overall, not as comprehensive as full-platform solutions

10. Hunter.io

Perfect if: You just need some type of email verification

Hunter does one thing really well—finding emails. If that’s all you need and you’re running smaller campaigns, it’s hard to find a more simple solution.

• What works: Excellent email finder and verification, bulk processing, clean interface
• Keep in mind: Limited beyond email—no CRM integration or advanced targeting

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Final Thoughts: Who’s Right for You?

Here’s the honest truth: if you need reliable data, growth insights, and a platform that scales with you, Lead411 is probably your best bet for 2025. They’ve just figured out the fundamentals better than most.

That said, every team is different. Early-stage? Apollo might be a fit. Focused on inbound? Clearbit might be worth a shot. Selling in Europe? Cognism seems to know that market. Want the best all-around solution that is affordable, you gotta go with Lead411!