8 Best B2B Data Enrichment Services

b2b data enrichment

A business-to-business (B2B) data enrichment service adds their own unique data to their customers’ systems, software, and other tools to enhance them. Usually, what makes them valuable is that they make it easy to get a lot of accurate business and contact information. The data is sent either through large files or an API, depending on the size and scope of their business-to-business data.

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Lead411 is a top b2b data enrichment tool based in Boulder, Colorado. They specialize in adding more information to business-to-business data. The company gives out verified email addresses, direct cell phone numbers, and high-quality b2b firm data. When it comes to b2b data, quality is more important than amount. Not only does Lead411 improve business-to-business contacts, it also offers an API for company info. Different kinds of companies use their b2b data enrichment services. Some users use Lead411 for hubspot data enrichment, while others sell the business-to-business information on their own platforms. Lead411 not only has an API, but they also offer free integrations with Hubspot, Salesforce, and more than 25 other CRM/sales engagement tools. This makes adding b2b leads to other platforms faster and cheaper. For a license to resell their data use their partnerships page.

What is Lead411’s cost per month?

Lead411’s pricing starts at $99/month per user.

Why choose Lead411?

  • Enriches Company Data and People Data
  • Company Intelligence such as Growth rates, funding news and other news/triggers
  • Double Verified mobile phone numbers
  • Has Unlimited Options
TrustRadius Rating: 9.1/10
G2 Rating: 4.5/5


Growjo, another b2b data enrichment company, is a great place for users to find b2b information on how much money/revenue startups and private companies make. Through their database enrichment API, you can get a lot of private company data, such as expected revenue, growth rates, and funding information. Growjo brings insights straight into your workflow, so you don’t have to look through multiple sources one by one. This lets you make smart investments, do competitive analysis, and do market research. Growjo unlocks the secrets of the startup world one useful data point at a time, whether you’re a venture capitalist looking for the next unicorn or a rival trying to stay ahead of the curve.

What is Growjo’s pricing?

Growjo’s pricing depends on the types of datasets you want, but prices usually start at $10,000 per year.

Why choose Growjo?

  • Growth Rates of startups and private companies
  • Great annual revenue data
TrustRadius Rating: N/A
G2 Rating: 4.6/5


A leader in b2b intent data, 6sense is a company that uses predictive intelligence to change the way businesses understand and interact with their users. Using AI and business-to-business data analytics, 6sense gives companies useful information about how buyers act, which helps them create a b2b sales leads database and guess what they’ll need. 6sense helps sales and marketing teams prioritize leads and make personalized campaigns that work better by keeping track of online interactions and signals across multiple platforms. Its advanced algorithms look at huge amounts of b2b data to figure out which accounts are most likely to sell. This lets companies focus their efforts on the most promising leads. Salesforce data enrichment is a big focus within their App on the AppExchange. With its company enrichment API and deep knowledge of the buyer’s journey, 6sense helps businesses send the right messages and content at the right time, which leads to more sales and conversions. In the end, 6sense gives companies the tools they need to stay ahead in today’s tough market by improving their plans for going to market and giving customers a great experience.

How much does 6sense cost per month ?

6sense’s monthly pricing is around $10,000 per monthly.

Why choose 6sense?

  • Intent Data that is more than Bidstream data
  • Good Supplier of Account Based Marketing
  • Lead Scoring Technology
TrustRadius Rating: 8.2/10
G2 Rating: 4.4/5


Headquartered in London, Cognism is one of the best companies in Europe for accelerating gdpr-compliant B2B sales. Their focus has been on on intelligent data and lead enrichment. Their platform uses both artificial intelligence and human intelligence to give correct b2b data insights that can be used. Cognism’s company and contact database includes information on millions of businesses and workers around the world. This helps companies find and connect with their ideal customers. Cognism helps businesses keep their CRM systems in good shape and boost sales by offering b2b database enrichment that keeps your data clean. Their sales intelligence platform also has tools for prospecting, tracking emails, and prediction analytics that make the sales process easier and help the company make more money. Cognism makes sure that businesses can enhance their data to boost their sales in an honest and safe way by committing to safety and data privacy.

What is Cognism’s pricing?

Cognism pricing starts at $20,000 per year.

Why choose Cognism?

  • GDPR Compliant
  • Good European Data provider
  • Good API Docs
TrustRadius Rating: 8/10
G2 Rating: 4.6/5


Founded in mid 2016 in Israel, Lusha offers B2B contact data enrichment options that help companies get accurate contact information for the people they want to reach. Lusha’s chrome extension and API make it easy for people to quickly enrich contact information, like b2b email addresses and phone numbers, right from their web browser or CRM tool. The app gets its data from both public and private sources, which makes sure that the data is correct and up to date. A lot of people in sales, marketing, and hiring use Lusha’s answer to make it easier to find new leads and get in touch with people. Lusha also puts data protection and compliance at the top of its list of priorities. To protect users’ personal information, it follows strict rules like GDPR and CCPA. Lusha is still a useful tool for businesses that want to improve the quality of their contact data and speed up their sales and marketing efforts.

What are Lusha’s pricing plans?

Lusha’s Pro plan starts at $40 per month which includes 40 credits.

Why choose Lusha?

  • Decent International Data Source
  • Good Starter Customer Data Enrichment Pricing Plans
TrustRadius Rating: 7.8/10
G2 Rating: 4.3/5


Recently acquired by Hubspot, Clearbit really shines as a data enrichment solution provider, which lets B2B teams get the most out of their leads. They focus on enrichment, not just raw collection, like some private company data providers do, making sure data quality and compliance. Don’t bother doing research by hand; their tool fills in any blanks automatically, turning generic leads into detailed profiles. This improved data helps with better targeting, personalization, and decision-making, which leads to more sales and profits from marketing and sales efforts. Clearbit can change the way you understand and interact with your target audience, no matter how much data you already know or how new you are to it.

What is Clearbit’s pricing?

Clearbit previously started at $99/month for its enrichment services, but Hubspot has recently made changes to this pricing.

Why choose Clearbit?

  • Deeply Integrated with Hubspot since the acquisition
  • Community Based Data
  • Includes Website Visitor Data
TrustRadius Rating: 9.4/10
G2 Rating: 4.4/5


ZoomInfo is an industry leader in company information and business-to-business (B2B) contact solutions. The organization, established in 2000 by Henry Schuck and Kirk Brown, provides an extensive range of solutions aimed at assisting businesses in recognizing and establishing rapport with their intended demographic. ZoomInfo has augmented its product portfolio and services via astute acquisitions, most notably the significant procurement of DiscoverOrg in 2019, which further solidified the company’s prowess in marketing intelligence and sales.

Their products comprise an extensive database of business-to-business (B2B) contacts, which offers comprehensive data on organizations and professionals across the globe. Users of the ZoomInfo platform, including ZoomInfo Enrich, have access to current and accurate information for the purposes of lead generation, marketing campaigns, and sales prospecting. Commencing operations on the NASDAQ under the ticker symbol “ZI” in June 2020, the company’s initial public offering represented a noteworthy turning point in its trajectory of expansion.

The customer data-driven solutions provided by ZoomInfo enable organizations to enhance decision-making, optimize sales operations, and increase return on investment (ROI) in marketing. By means of ongoing innovation and strategic alliances, ZoomInfo maintains its leading position in the B2B data and intelligence sector, catering to a wide array of clients spanning multiple industries.

What is ZoomInfo’s pricing?

ZoomInfo does not list its pricing on its website, but its Hubspot Enrichment App starts at $5,000 per year.

Why choose ZoomInfo?

  • A vast b2b database
  • A large data research team
  • Multiple tools included
TrustRadius Rating: 8.1/10
G2 Rating: 4.4/5


Established in 2016 by Brandon Bornancin, Seamless.ai is a sales intelligence platform that enables representatives of the sales force to locate and establish communication with their optimal clients. To date, the organization has refrained from making any acquisitions public. The primary offering of the organization is a robust database comprising business contacts and organizations, which is enhanced with insightful data to optimize the sales procedure.

The platform provides sophisticated search and filtering functionalities to sales teams, enabling them to precisely target particular industries, job titles, and geographic regions. By virtue of its seamless integrations with widely used CRM systems and sales tools, Seamless.ai augments the efficacy and effectiveness of sales professionals’ workflows. By dedicating itself to offering beneficial resources and training, Seamless.ai enables users to attain their business objectives and optimize their sales potential. Seamless.ai, a nascent organization, persistently strives to develop and improve its platform in order to align with the ever-changing demands of the sales sector.

How much is Seamless.ai per month?

Seamless.ai does not publish its pricing on its website, but we estimate that their minimum monthly charge is $250 per month.

Why choose Seamless.ai?

  • A Focus on just B2B Data, no other solutions
  • Job Change Data
  • Native CRM Data Enrichment
TrustRadius Rating: 5.8/10
G2 Rating: 4.2/5

Frequently Asked Questions

What is data enrichment?

Enhancing or improving raw data by adding more information or context makes it more valuable and useful for research or other tasks. This is called data enrichment. This extra data can come from many places, like outside b2b databases, third-party services, or data sources inside the company.

What is a data enrichment API?

A data enrichment API is an application programming interface (API) that a service or site offers so that developers can add data enrichment features to their own software or crm. To put it simply, it gives users a way to access and use b2b data enrichment services using code.

How to enrich lead data?

There are multiple ways to enrich your b2b lead or customer data. You can either use a data company’s API, or use a crm/saas integration that provider may have, OR you can bulk import their b2b data in your own database.

What is the difference between lead enrichment and customer data enrichment?

Lead enrichment tools and services allow you to append b2b data to your leads that have just been inserted into your CRM or other software. Customer Data Enrichment takes your current data and not only enhances the data, but it also will replace current bad data. For example, if a customer user is no longer at a company, the b2b data provider can tell you where they are now, etc.

What is the difference between B2B data enrichment and B2C enrichment?

B2B Data enrichment solutions focus on getting information like titles, work emails, work mobile phone numbers, company size information, number of employees, revenue data, growth scores, etc. B2C Enrichment is focused on more personal information like personal gmail email addresses, localities, home phone numbers and mailing addresses.

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