J. Lohr Winery Corporation Revenue and Competitors

In the late 1960’s, Jerry Lohr began an extensive investigation of grape growing regions throughout California. As a result of his farming background, he has always understood and respected the importance of soil quality, climate and location, which led him to California’s Central Coast region. In 1972 and 1973, he planted 280 acres of wine grapes in the Arroyo Seco appellation of Monterey County, and in 1974 completed his winery in San Jose. In 1988 property near Paso Robles was purchased, now encompassing 2,000 acres of vineyards, primarily Cabernet Sauvignon, Merlot and other red varietals, and an adjacent winery and barrel facility was built. Also in 1988 Jerry began expansion of his vineyards in the Arroyo Seco, which now includes 900 acres of Chardonnay and other cool climate varietals such as Riesling, Pinot Blanc, and Valdiguié.